Nicholas Stoodley – Living in the Twilight Zone

Posted by nostalgiamanila on January 22, 2007 · Leave a Comment

Chapter 4 – Curfew Passes

Jeans were jeans were jeans. But not designer jeans. Not DESIGNER jeans! It was a new concept back then and I happened to land in the middle of Manila just at a time when Ready to Wear was about to burst forth in all its glory. Considering that jeans were the new “uniform” then it was about time to inject a bit of pizzazz into the arena. The first good idea I had was to make jeans for women in women’s sizes! Not an outlandish idea but something that hadn’t been done before. Previously they’d have to buy a pair of men’s jeans and have the waist taken in two or three inches. Great for the customer but hell for production double the patterns, double the everything. “How come,” I was asked, “is it REALLY necessary?” “After all.” etc etc etc. Bahala na. How often was I to come across THAT particular expression!

The second good idea was that jeans should get away from the Levis flat arsed approach that tended to desex the wearer. Using a few techniques I had picked up from the Valentino couture department I therefore taught the cutter techniques on how to get the jeans to actually fit and flatter the body to mold themselves around ones nether regions in a sensual and highly profitable manner.

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