Google Buys Feedburner

Posted by gmtristan on June 3, 2007 · Leave a Comment

In a bid perhaps to put its mighty paws into the blogosphere, tech giant Google has announced that it is acquiring Feedburner.

The announcement was made at Google’s official blog last June 1, 2007:

“As you know, we’re constantly looking for ways to identify and offer new tools for content creators and website publishers. Likewise, we constantly aim to give AdWords advertisers broader distribution to an even wider audience of users. For these reasons, we’re very pleased to tell you that we’ve just acquired FeedBurner.”

Actually, I’m quite happy with the current feedburner service for my blogÂ on Philippine online games and mmorpg. And methinks that with Google’s leadership and vast reach, feedburner will get the mileage and mainstream-effect that it truly deserves. I predict that in the coming weeks, the feedburner feature will be directly integrated into our google accounts as an additional app. I wonder how the migration of accounts will be made?

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