How NOT to Get a Starbucks 2008 Planner
Posted by Em Dy on November 11, 2007 · 2 Comments
For the last 2 years, I’ve had the opportunity to get a Starbucks Planner but failed to do so.
Each year, Starbucks issues a card sometime in November which when completed entitles the bearer to a Starbucks Planner. To complete the card, a customer needs to get 24 stickers. Each sticker is equivalent to either a regular beverage or the limited edition one.
The reasons why I failed are as follows.
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I am at The Medical City 3x a week for hemodialysis and I always buy 2 cups of coffee at the Starbucks so I can rack up the stickers. Take note, I could save by buying myself a large venti size coffee but I buy 2 short sizes to get more stickers.
For the last 2 weeks or so, my maid [who buys the coffee] has been forgetting to bring the sticker card. HOWEVER, the crew at Starbucks insist that this is okay since we can, according to them, combine the stickers from more than one promo card.
This morning, I ordered coffee #24. I was excited to finally get the planner.
My maid came back with the coffee BUT WITH NO PLANNER. Why? Apparently, you can only combine the stickers from NOT MORE THAN 2 PROMO CARDS. Since most of my stickers are in 2 promo cards and 6 are spread across four others, they say I do not qualify despite the fact that I have already bought 24 cups of coffee. I was upset!
I have to admit, the rules clearly say “maximum of 2 promo cards” on the card itself. It probably is my fault for not reading it. BUT, why did the crew say otherwise? Was it so hard to remind us that only 2 cards can be combined? What’s with the “Don’t ask, don’t tell” attitude?
This doesn’t really pose such a big problem for me, ‘coz I will definitely be buying more coffee the next time I’m at the hospital. I’ll probably qualify for 2 planners by the time the promo ends. BUT what about the other buyers who don’t know about this rule, who are trying so hard to buy 24 cups of coffee just to get the planner? What happens when they buy cup #24 like I did, and the cashier tells them “Sorry, despite buying 24 expensive cups of coffee, you STILL don’t qualify ‘coz your stickers are spread across more than 2 cards”? What difference does it make if I have 24 cards with 1 sticker in each one or 1 card with 24 stickers in it? Either way, I bought the required quantity of coffee!
I texted my other friends who were also accumulating stickers to get the planner and they also didn’t know about the 2 card maximum rule. They didn’t even know that you must buy 12 regular coffees and 12 christmas flavors to get the planner. My point is that despite the fact that they said so in the rules, nobody really reads the rules and it would be much easier if their crew told us about this rule up front, because this is apparently a VITAL RULE to qualify for the planner. You don’t hide this rule amidst the fine print, hiding in plain sight!
When the nurse saw I was kind of upset over what happened, she jokingly said, “Don’t get upset, it’s only a planner. You can buy them real cheap at National Bookstore, much cheaper when the new year begins.” She has a point, but that isn’t the point. I could care less about the planner, I dont intend to use it. My point is I felt I was victimized by this promo to buy more coffee!
Another annoying thing is, part of the proceeds from this promo will supposedly go to charity, So they are actually trying to make you buy more coffee thinking that it’s for a “worthy cause”. I don’t mind giving to charity, but I dont appreciate the fraudulent tactics.
I’ve been thinking about the last part you said. I think the company should donate for each coffee bought rather than each planner redeemed.