Pinoy Big Brother? Just another effective marketing strategy..

Posted by rhodz on November 24, 2007 · Leave a Comment

Pinoy Big Brother? Just another effective marketing strategy..

This article maybe late but still worth the read knowing that I been wanting to write this short article for months now but I could not find time to reflect on this topic since Iâ€™ve got backlogs to attend to.

PBB has been a sensation to all of us since its first edition. Up until now you can still notice various articles related to PBB circulated by known bloggers in the country to date from critiques, rhetoricâ€™s and personal opinions as to how PBB affects our lives.

So what made PBB so successful when they first launched the program? Let me highlight some theories as to how we are glued to this hot program. Aside from being a â€œkapamilyaâ€ you might consider this opinion.

Ambulance Effect. This has been highlighted by some behaviorist of our times that played a very vital role in marketing campaigns. Ambulance effect is when we already know that an accident or somehow related to it had happen still we Filipinos canâ€™t help ourselves to get closer to the unpleasant incident. I donâ€™t know why or is it we wanted to help or we wanted to be present on such undesired incident?