MTV Staying Alive Music Summit 2007

Posted by edarevalo on December 13, 2007 · 2 Comments 

It’s just few days before the MTV Music Summit for HIV/AIDS. The intent of the event is to create awareness about HIV/AIDS, to empower the youth to protect themselves and to help them fight the stigma and discrimination. This Staying Alive campaign also aims to bring together different businesses and organizations to create their own response to HIV/AIDS.

Performing on this December 12 event at the Mall of Asia Complex are Barbie Almalbis, Callalily, Cambio, Chicosci, The Dawn, Day One Movement, Giniling Festival, Greyhoundz, Hale, Hilera, Imago, Julianne, Kamikazee, Kjwan, Moonstar88, Miguel Escueta, Nameless Heroes, Out of Body Special, Overtone, Parokya ni Edgar, Pedicab, Pupil, Queso, Radioactive Sago Project, Rivermaya, Sandwich, Session Road, Sinosikat, Slapshock, Stonefree, Sugarfree, Typecast, Up Dharma Down and Urbandub.

Want free tickets? Continue reading here…

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2 Responses to “MTV Staying Alive Music Summit 2007”
  1. BlueSPOTmedia says:
    December 2, 2008 at 10:42 pm

    Turn on your Bluetooth during the MTV Summit 2008 event and you receive FREE cool mobile downloads for your cellphone.
    “Spread the word not the virus”

  2. BlueSPOTmedia says:
    December 15, 2008 at 12:25 pm

    MTV MUSIC SUMMIT 2008 for HIV/AIDS with BLUESPOT MEDIA

    LOCATION: Mall of Asia Concert Grounds, Wednesday, December 3, 2008

    OBJECTIVE:
    Through a new marketing medium — BLUESPOT MEDIA — HIV/AIDS Awareness was deployed via a MOBILE DOWNLOADS CAMPAIGN at the MTV MUSIC SUMMIT bringing a fresh new aspect to “SPREADING the WORD, NOT the VIRUS”.

    To achieve maximum coverage, BLUESPOT MEDIA deployed a total of eight (8) Access Points in the concert grounds and VIP area. Just by turning on their Mobile Phones’ Bluetooth function, attendees can then download EXCLUSIVE MTV wallpapers, HIV/AIDS Awareness Wallpapers, Videos from MTV, HIV/AIDS Awareness Artist Bites, both International and Local, Public Service Announcements, animations, and so much more!

    RESULTS:
    - There were Six Thousand Seventy One (6,071) Unique Mobile Phones detected

    - A total of Five Thousand Two Hundred Thirty Seven (5,237) Downloads of Mixed Media in a span of Eight (8) Hours

    - Twenty Percent (20%) of the Total Downloads came from the VIP Area

    - Figures exclude the VIRAL aspect of the campaign. Contents can be passed on for free among attendees through bluetooth

    - Giving MTV an Eighty Eight Percent (88%) Conversion Rate for the Mobile Downloads Campaign

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