Dominance and Control: The Case Against Filipino Free TV

Posted by marocharim on January 13, 2008 · Leave a Comment 

   As you may very well know by now, the issue on AGB Nielsen’s ”tampered ratings” have become headline stories in four major national newscasts: “24 Oras” and “Saksi” by GMA-7, and “TV Patrol World” and “Bandila” by ABS-CBN.  If that isn’t enough, the two biggest networks in the country have not only taken this to the courts, but are also trying the case on the court of public opinion by running minute-long advertisements on the issue.

   This is obviously not about ratings: this is about dominance and control.  “Ratings” disguises the dominance-and-control agenda implicit in the messages of GMA-7 and ABS-CBN.

   Media – particularly traditional broadcast media – exhibits the potential to dominate and to control the collective consciousness.  More than anybody, they have the capacity and the capability to transmit messages that can (dramatically) alter public opinion and public perception.  As such, it becomes important to someone that calls you “Kapamilya” or “Kapuso” to control you and make you subservient.

   I’d like to be a bit academic (just a bit) with my arguments here: the least I want to happen is for people to misunderstand this idea of “dominance and control” to be a mere rhetorical device I’m employing as a disgruntled viewer.

Read more from “Dominance and Control: The Case Against Filipino Free TV,” from The Marocharim Experiment

Filed under Current Events, Education, Entertainment · Tagged with

Disclaimer: PinoyBlogoSphere.com(PBS) claims no credit for any content(posts, articles, texts, images, videos) featured on this site unless otherwise noted. All contents are copyright to their owners/sources. PBS is in no way responsible for or has control of the content of any external web site links. Information on this site may contain errors or inaccuracies; we do not make warranty as to the correctness or reliability of the site’s content. If you own rights to any of the content, and do not wish them to appear on this site, please contact us via e-mail and they will be removed.

Random Posts

Your Ad Here

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!

  . .