Making Sense of Mangoes and Jet Fuel

A few weeks back Christophe was telling me how he loved eating mangoes: that whenever he visited the Philippines he’d take every chance to have some, and then when he returned to France he’d bring several boxes of it as well, both for him and his wife. So I asked him, “Why bring so many boxes of it? Aren’t mangoes sold in France? Why don’t you just buy them there?” Of course, in my mind I thought it was probably cheaper for him to buy them here than in his country where the markup could be tenfold, so he might as well seize the opportunity to get more for less. His response was similarly within those lines, plus something more.

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