FTC Implement Tougher Guidelines for Blog Endorsements/Disclosure

Posted by teknoy on October 7, 2009 · Leave a Comment 

One of the hottest topics/stories in the blogosphere yesterday was about the new guidelines implemented by the FTC or Federal Trade Commission regarding blogger and celebrity endorsements, testimonials and disclosures. The FTC Guides were last updated back in 1980 and this is the first time the Guides were amended in 29 years.
Here’s an excerpt from the updated FTC Final Guides Governing Endorsements, Testimonials:
Under the revised Guides, advertisements that feature a consumer and convey… 

Source:  JaypeeOnline

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