Creatives trumps ad placement and optimization
Posted by teknoy on October 29, 2009 · Leave a Comment
According to a recent study by Dynamic Logic the main problem with low performing online ads is not because of targeting or placements, it’s mostly because of the actual creatives. The Millward Brown company analyzed more than 170,000 online ads in their database and they discovered that the following factors weighed more in determining the [...]...
Source: New Media Philippines
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