The Gilbert “Gibo” Teodoro Brand
Posted by cyborg on December 10, 2009 · Leave a Comment
Most marketing students, marketers, and wannabee marketers are aware of the elusive Positioning Statement. I call it elusive because a lot know about this, but not everyone seems to know why it is important. Some may realize it is important, but not everyone can translate it into words. Worse, not all...
Source: 'Wag na lang!
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