Lightweight personas for ideation workshops
Posted by informer on January 18, 2010 · Leave a Comment
One of the techniques we use to help a group generate ideas in Innovation Discovery workshops is to create light-weight personas. Anchoring the brainstorming using a name, a face, and a story makes it easier for people to generate and later evaluate concrete ideas. The personas also give the group a...
Source: sacha chua :: enterprise 2.0 consultant, storyteller, geek
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